BraunPrizeBlog

Oops, this has taken slightly longer than announced to get back to blogging … my apologies for this! However as you might have noticed from other blogs (you hopefully read as well) regular postings does not necessarily mean ‘daily’ postings ;-) On the other hand we for sure plan to blog more ‘frequently ‘ than within the last month. But, … enough on this for now.

As promised recently today I’d like to share the video session I’ve had with the BraunPrize 2003 winner Benjamin Holch. Beside Peter Schneider (Head of Braun Design and BraunPrize winner of 1972) this has been the first time that a former BraunPrize winner has been nominated for a BraunPrize jury.

From my perspective bringing in a young design talent like Benjamin who still has close mental links to the way design graduates think (he graduated in 2002) enriches the jury process with a balanced and if you’d like to ‘graduate perspective’.

Accordingly in the interview Benjamin share some of his personal observations why he thinks the BraunPrize is special. For him it’s the openness of the competition as there is no obligation to submit any design which is addressing either the product context of Braun or of any of the Jury members’ contexts. What he acknowledges on the other hand is that from a historic perspective the BraunPrize has not really been the place to see so called fun or leisure products to win.

Instead from his view very often product designs from a medical context aiming to help people with any kind of health problems or to be more general ‘serious product designs’ have succeeded. Even though I’m not supposed to share any details about the jury process I could imagine that this time also some ‘fun product designs’ will have a chance … Anyway at its last instance the so called ‘BraunPrize Forum’ comprising some >200 international representatives from the design sector as well as figures from the worlds of industry, technology and the media with a special interest in the field of design will decide upon the final winner (so don’t blame the jury afterwards ;-).

Anyway watch the video, listen what Benjamin has to share and if you’d like to comment here on this blog or over at sevenload:

Link: sevenload.com