BraunPrizeBlog

Just before the rest of us is rushing forward to the annual summer vacation I’d thought it might be nice to share a set of three videos interviews I’ve made at the second and last BraunPrize jury session on June, 13th.

You must know that it’s not always easy to get the folks in front of a camera after two stressful days of discussion, collaboration and argue; therefore some moaning [in German] before the interview guaranteed ;-) In any case I was more than happy that Peter Schneider and Udo Milutzki agreed on some short interviews on their impressions and experiences with the BraunPrize 2007.

First in row was Peter Schneider who in contrast to the stereotype “Designer Diva” you would usually expect to meet candidly answered my questions regarding an event he now assisted for the 8th time ever since 1986! So from my view “consistency” is exactly what Peter Schneider expresses with his remark right at the beginning of the interview and what characterizes the atmosphere at the jury sessions: “I feel as part of the family”.

Having said this in the interview Peter shares with us what still fascinated him about the BraunPrize beyond his formal role as head of design at Braun. Beyond this are discussing the changing role of design at Braun and in general as well as his impressions about the record scoring submissions this year.

Last but not least he tells us about his view on the phenomenon that among others one main motivation for students to take part in the BraunPrize is indeed its linkage to and heritage from the company’s history. Having participated in the BraunPrize seems to serve as some sort of “quality seal”: A great deal for the participants and an appreciation of the work of the jury. Well that definitively can be called a win-win deal!