Udo Milutzki’s take on the BraunPrize
Second jury member in a row was Udo Milutzki. Udo is actually with Braun for 47 years (that’s continuity, folks!) in various postions and today he’s Gillette’s Vice President Engineering and Product Program Management.
For Milutzki it has been the second time he’s been member of the jury and from my perspective the fact that the BraunPrize jury explicitly acknowledges the engineering discipline makes it again different from other design competitions where mostly design experts are engaged.
One key insight Milutzki is sharing is that “Design” at Braun is being considered as an equity which not only in terms of a function, but also as a way of living the brand. Accordingly he sees the “application of design” (in its broadest sense) not only in Braun’s products, but also in corporate architecture as well as corporate spirit and behaviour at Braun Design.
Anyway instead of reading my summary you should rather listen to him directly. Simply click on the video shot below:
