Finalists on Stage: Franziska Faoro
Actually I’ve found that Lena and David really had to deal with the considerable burden of opening the finalists presentation part of the BraunPrize forum. However I found that they’ve done a great job which prepared the stage well for Franziska whose presentation followed straight away.
During the morning rehearsal we’ve identified that the opening of a 10 minutes presentation is to be considered as a very important element of a dramaturgy. Accordingly we’ve discussed several approaches how to start with a smart and individual approach.
So Franziska decided to take a picture of the audience prior to starting her presentation! Among others the aim of her approach was to demonstrate how tricky it is to be both a photographer and object of a photo at the same time. During the time to remain she lively explained and illustrated in which ways her submission titled “triops” resolves this paradox.
In terms of “adding personal flavor” her presentation was a good example on how to create a case from a very “personal” perspective in contrast to Lena and David who presented in a more “objective/neutral” fashion. So in case you’d plan to submit your design for the BraunPrize 2009 watch the videos closely and learn from the successful ones ;-)
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October 25th, 2007 at 9:39 pm
An excellent presentation!
I also like the camera, even though I think it could not replace conventional cameras.
October 26th, 2007 at 1:36 pm
Hi Chris,
well i think Franziska did not aim to replace it, but rather to broaden the concept of photography and linking it to the experience itself.
Take the ipod as a comparison even though it’s a ’simple’ (literally!) MP3 player, it’s the change of context and perspective which makes the overall design unique.