BraunPrize Forum Jury Statements: Moni Wolf
From my very own perspective I find it a great ‘unspoken rule’ that the BraunPrize jury needs to comprise at least one woman. Moni Wolf filled her role in a perfect fashion as she combined freshness of attitude with insights from technology & innovation (facilitated by her responsibilities at her employer Motorola) paired with curiosity on emerging future trends.
Therefore it’s no wonder that in her address Moni emphasised the intelligent and very often seamless use of technology in the various entries. But most importantly she highlights that from her perspective this has not been done for the sake of technology itself, but rather for solving complex problems with quite simple, yet intelligent and effective solutions.
According to her view from the very beginning submissions & designs that made offers to relevant, implementable solutions while still keeping aesthetics in mind made it smoothly to the next stage of the judging process.
In any case she has lots more of advice. So listen to her forum address:
